“The growth I’ve experienced personally from working with Marlene has transformed my life and my business in a remarkably short period of time. Marlene’s process driven coaching style has an immediate ROI on how I lead my life and business.”
Purpose.
Start with purpose. Everything we do is informed by why. What is your organization’s why? A clearly defined purpose increases your teams emotional connection to your company. Being in business on purpose, and with a purpose, is what separates good companies from great companies. Purpose-led, human-driven.
Values.
Identify your organization’s non-negotiables. We all have a set of personal values that guide the decisions we make. The same applies to business. If a company doesn’t explicitly share its values with its team, the status quo and mediocrity become a standard of operating. Connecting an organization’s values to your leader’s values is where the magic happens.
Brand.
Your brand is the soul of your company. It helps guide the experience your employees provide guests. Branding is more than the visual attributes or concrete components of your company. While logos, fonts, and digital assets are important to your identity, it’s the team that brings your brand to life. The service your company provides is an experience that shapes the memories your guests will cherish and associate with your company. I help you connect the dots between your company brand and your leadership team’s unique brand of leadership.
Culture.
Culture is the sum of beliefs, values and behaviors that define how things get done. A well-defined organizational culture empowers employees to act intuitively and go above and beyond to exceed guest expectations. Culture is the secret ingredient that separates you from your competition. Treating your team the way you ask them to treat your guests is your only competitive advantage in business. Beliefs + values + walking the talk. Don’t leave this to chance.
Systems.
How you do what you do, otherwise know as standard operating procedures. Clearly defined expectations that are Measurable + Actionable. This is the playbook each department within your organization operates by. Your rulebook.